organizing events can be immensely rewarding - but also quite challenging, especially when technology gets involved. Integrations, however, do not have to be complicated or intimidating. When chosen correctly, they become powerful tools that simplify your work, enhance your participants' experience, and help you achieve your goals more effectively.

at bnetwork, we understand that no two events are the same. This is why we have developed flexible integration solutions tailored specifically for event organizers. In this article, we will walk you through the available integration options, helping you find the perfect fit for your event - without the technical headaches.

1. widget integration: quick, simple, and effective

what exactly is widget integration?

widget integration is our simplest form of integration, designed for ease and speed. Think of it as embedding a YouTube video: simply copy and paste the provided embed code directly onto your existing event website or landing page. No complicated setup required.

main advantages:

• rapid deployment: Quick and easy to implement on the event website, ideal even if your event is rapidly approaching.
• no technical expertise needed: As simple as copying and pasting a code snippet - no IT experience necessary.
• seamless web design: Widgets automatically adapt to match your website’s existing look and feel.

trade-offs & limitations:

• limited customization: While widgets blend visually with your site, their functionality and behaviour are standardized.
• basic data interaction: Offers straightforward embedding but does not support advanced data synchronization.

ideal for:

• events with tight timelines and straightforward requirements.
• teams with limited technical resources.
• simple participant journeys that require minimal data interaction. 

→ watch the video around widget integration on YouTube.

2. Single Sign-On (SSO): simplify access with a single secure login

what is single sign-on integration?

Single Sign-On (SSO) integration enables your participants to access multiple services - including accommodation booking -using a single set of login credentials. SSO leverages trusted industry-standard technologies such as OAuth 2.0, OpenID Connect and Bearer Tokens. for secure, centralized authentication.

how does the participant experience improve?

with SSO, your client can move seamlessly from the registration system to the booking platform via an integrated button in the registration portal. All the necessary participant information (such as user credentials, name, and contact details) flows automatically to the booking website. The user simply clicks to transition, and only needs to select and pay for their booking - no need to re-type usernames, passwords, or personal details. This provides a truly frictionless and efficient experience.

main advantages:

• enhanced participant experience: Improved convenience through fewer logins and passwords, with seamless transitions between systems.
• increased security: Centralized identity management helps protect sensitive participant data.
• consistent user profiles: Maintain uniform and consistent participant identities across the entire event journey.
• industry-standard authentication protocols: SSO utilizes OAuth 2.0, OpenID Connect, and Bearer Tokens for security and compatibility.

trade-offs & limitations:

• moderate technical effort required: Your IT team will need to coordinate during implementation.
• intermediate customization level: Flexible, with a level of customization tailored to your needs, though not fully configurable.

ideal for:

• events prioritizing user convenience, security, and participant satisfaction.
• organizations already familiar with centralized identity management processes.
• events with medium complexity and integration requirements.

3. plug & play APIs and custom integrations: advanced flexibility tailored to your needs

what are APIs and custom integrations?

Plug & Play APIs represent our most powerful integration method, allowing extensive customization and deep integration into your existing technology stack. APIs (Application Programming Interfaces) enable real-time data synchronization, customized authentication workflows, and tailored integrations to precisely meet your event's unique requirements.

how does this option relate to SSO?

this option can complement SSO, further integrating your registration and booking systems. While SSO (option 2) provides unified authentication and seamless user data transfer, APIs (Option 3) expand this by enabling robust, real-time data exchanges, custom workflows, and even deeper system interoperability. Both options leverage advanced authentication standards such as OAuth 2.0, OpenID Connect, and Bearer Tokens.

main advantages:

• comprehensive customization: Complete control over user experiences and data flows.
• real-time data accuracy: Immediate synchronization and seamless workflows across all connected systems.
• advanced authentication options: Flexible authentication methods to meet your specific security standards.

trade-offs & limitations:

• higher complexity: Requires a dedicated IT or development team for initial implementation.
• greater ongoing maintenance: Ongoing technical oversight and support may be necessary.

ideal for:

• large-scale, recurring or complex events requiring sophisticated data exchanges.
• organizations with an in-house IT team or a trusted external partner.
• events demanding highly specific custom integrations with advanced workflows.

integrations as a strategic ally, not a technical burden

choosing the right integration need not be daunting. Instead, consider integration as a valuable partner that helps simplify your tasks, streamline your workflows, and enhance the overall experience for your participants. When thoughtfully implemented, integrations help you stay focused on what truly matters: delivering exceptional events.

if you have specific questions or need further guidance, our dedicated support team is here to assist you personally. At bnetwork, we genuinely enjoy helping event organizers find the right solutions - and we look forward to supporting your event’s success.

integration options at a glance

to help clarify the differences, here is a concise comparison table:

ready to explore integration options in greater detail?

discover our integration solutions in this video or reach out to us →